Content Guide

Writing for the MC² DAO

At MC² Finance, we believe that our community is our greatest strength. We are committed to fostering a space where everyone can contribute, learn, and grow together. As part of this commitment, we want to empower our community members to create the best content possible. We understand that the world of crosschain transactions and token strategies can be complex, and we're eager to make it more accessible for everyone.
By sharing your knowledge and insights, you can help others understand the benefits of MC² Finance and navigate the exciting world of decentralized finance with confidence. Let's work together to demystify DeFi and create a more inclusive, informed, and empowered community.
Thats why we wrote this guide, to help you improve your writing. As always, this consists of community content, and we are happy to include your writing tips as well.

Writing Medium Articles

Medium is a popular platform for writers looking to share their work with a broader audience. When writing medium articles, it is essential to keep in mind the platform's audience and tone. Medium readers are generally looking for informative and engaging content that is easy to understand. To write effective medium articles, follow these tips:
  • Start with a captivating headline that grabs the reader's attention.
  • Write in short paragraphs that are easy to read.
  • Use subheadings to break up the content and make it more scannable.
  • Incorporate visuals like images or videos to make your article more engaging.
  • Use a conversational tone that is easy to understand.
  • And most important: Define first your clear goal, what you want to communicate with your article.

Understand your Audience

Understanding your audience is the cornerstone of effective content creation. It's about delving deeper into the interests, needs, and challenges of your readers. When you truly understand your audience, you can tailor your content to resonate with them on a personal level. This involves more than just knowing their demographics; it's about empathizing with their experiences, speaking their language, and providing valuable solutions to their problems. By putting yourself in your readers' shoes, you can create content that not only informs but also engages and inspires. Remember, the goal is to foster a meaningful connection with your audience, turning passive readers into active participants in your community. Articles should have a different set of depth, whenever you are writing for Experts who create strategies, users of different DEXs, newbies to DeFi or Builders and community members. Define your audience first, and stick to it. If you like to write an article to several audiences, it's better to publish similar content in different styles in different articles.

Choose a Compelling Topic

Choosing a compelling topic is a crucial step in content creation. The right topic can spark interest, stimulate discussion, and establish you as a thought leader in your field.
For MC² Finance, this means diving into the wealth of subjects that our platform encompasses. You could focus on the perspective of experts and strategy creators, exploring the intricacies of creating automated, non-custodial strategy pools, or the benefits and challenges they face in this new frontier of finance. Alternatively, you could cater to users of decentralized exchanges (DEXs), providing insights on how our platform integrates with DEXs and the advantages it offers, or compare MC²Finance and its USP to its competitors. For newcomers to the Web3 world, a guide to navigating and understanding MC² Finance and its potential could be incredibly valuable.
Remember, the goal is to choose a topic that not only aligns with your expertise and passion but also resonates deeply with your audience, providing them with insights they can't find elsewhere.

Write a Catchy Headline

Crafting a catchy headline is an art in itself. It's the first impression readers get of your content, and it can make the difference between a click and a pass. A great headline should be intriguing, engaging, and give a glimpse into what the article is about. It should pique curiosity and promise value, compelling readers to delve deeper.
However, it's important to strike a balance between being catchy and sounding like an advertisement. Sensationalist or clickbait headlines may attract initial clicks, but they can disappoint readers if the content doesn't live up to the hype, damaging your credibility. Instead, aim for authenticity and relevance. Your headline should accurately represent the content and deliver on its promise, all while sparking interest and inviting readers to explore further.
When you send our content team a draft for review, its best to include 1-2 alternative headlines. We are happy to help you choose the best.

Understand MC² Finance

Understanding MC² Finance is key to creating meaningful and impactful content about our platform. Take the time to delve into our whitepaper, which provides a comprehensive overview of our vision, technology, and strategies. Try out our MVP (Coming soon). This will give you a solid foundation and help you grasp the nuances of our platform. Consider joining our Twitter Spaces. These interactive sessions are a great opportunity to hear directly from our team, learn about the latest updates, and ask any questions you might have. By immersing yourself in MC² Finance, you'll be better equipped to create content that resonates with our community and contributes to the broader conversation about decentralized finance.

Keep It Concise

Keeping your content concise and using engaging subheadings is key to creating an enjoyable reading experience. In a world where information overload is common, readers appreciate content that gets to the point quickly and efficiently.
This doesn't mean oversimplifying complex topics, but rather presenting information in a clear, digestible manner. Avoid unnecessary jargon and fluff, and focus on delivering value in every sentence.
Making the content easier readable with lists and pictures further helps users to scan your articles for what interests them specially.
Alongside this, use engaging subheadings to break up your content into manageable sections. Subheadings act like mini headlines, guiding your readers through the article and making it easy to skim for key points. Remember, the goal is not just to share information, but to do so in a way that respects your readers' time and attention.
Most people will scan through your article and only read the sections they are especially interested in

Include Visuals

Including visuals in your content is a powerful way to enhance your message and engage your audience.
  1. Use High-Quality Images: Relevant, high-resolution images can enhance your content and make it more engaging.
  1. Incorporate Infographics: Understanding Data is often key for users - make it simple and visualize data to further make your point.
  1. Include Charts or Graphs: If your content involves data or statistics, charts or graphs can help visualize this information effectively.
  1. Add Videos: For tutorials or demonstrations, videos provide a dynamic and immersive experience.
  1. Consider Screenshots: If you're explaining a process, especially in a tech-related article, screenshots can be very helpful.
  1. Use Memes or GIFs: For a lighter tone, relevant memes or GIFs can add humor and personality.
  1. Ideally, match it with our 🎨MC²Fi Brandbook
Remember, the key is to ensure every visual adds value and matches your audience.

Proofread and Edit

Nobody likes to read through articles with typos. Proofreading and editing are vital for creating polished, professional content.
This isn't just about catching typos, but also refining ideas and improving flow. Taking a break before reviewing your work can help spot areas for improvement. Additionally, sharing a draft with others can provide fresh insights and catch overlooked errors. Remember, great writing often involves multiple drafts and a keen eye for detail.